PL Promise - Home

EXPLORE • INNOVATE • ACCELERATE
with PL Promise

Resources to Help You Grow Your Life Insurance Business

When You Recommend a Carrier, What Matters Most to You?

From underwriting and our digital end-to-end process to our award-winning service and company strength, see some of the ways Pacific Life is innovating to help grow your life insurance business.

The Power of Pacific, Now More Powerful With Pacific Accelerated Life+ (PAL+)

Which Product Is Right for Your Clients?

PL PROMISE | TERM

Of all the ways you can make a difference, helping your clients secure their financial future is one you can feel good about. PL Promise Term provides death benefit protection with the value, convenience and strength you can rely on from Pacific Life.

Learn More

PL PROMISE | GUL

PL Promise GUL no-lapse guarantee universal life insurance can offer certainty with guaranteed death and living benefits your clients may be seeking for their financial future during these unstable economic times.

Learn More

Explore the Ways Pacific Life Can Help You

Products
Life insurance is essentially a promise: to provide financial protection through a death benefit. Backed by the financial strength of Pacific Life, PL Promise products help keep that promise while also offering more.

Underwriting
Applying for life insurance coverage just got better with Pacific Accelerated Life+ (PAL+). Get to know this friendlier way to do business: You apply, we do the rest.

Insights Into Actions
Spark new ideas. Get closer to your next AHA! moment. Inspire your life insurance prospects and existing clients to take action. We can help!

eCapabilities
Learn about Pacific Life’s electronic capabilities that can help you manage your life insurance business from submission to delivery with reduced touchpoints and increased transparency throughout the process.

Practice Management
Discover ideas and solutions that can help grow your client relationships and unlock new opportunities with these practice management tools.

Social Media Tools
Build your business, build your brand. Learn how to use social media effectively to help expand your reach and spark new opportunities at anytime from anywhere. Explore our tools and tips.

Financial Ratings and Service Awards

Leader

Awarded Best Life Insurance Company by Forbes Advisor 3 Years in a Row in 2020, 2021 & 2022¹

Strong

Strong Financial Strength Composite Score, COMDEX 94 out of 100² — Top 6% of Life Insurance Carriers with Ratings from 4 Independent Rating Agencies³

Ethical

Named One of the World's Most Ethical Companies by Ethisphere Institute 8 Years in a Row⁴

Service

Dalbar Insurance Service Award Winner 7 Years in a Row⁵ and Newsweek’s Best Customer Service Companies in 2021 and 2022⁶

We're Here to Help!

Reach out to your Broker General Agency (BGA) or contact us directly:

PL Promise Sales Desk
(888) 900-9777
LynInternalSales@PacificLife.com

For contracted BGAs and producers, access Producer Bay (login required).

The Power of Pacific

At Pacific Life, putting customers first has allowed us to serve families and businesses successfully for over 150 years. As part of a mutual holding company structure, we have no publicly-traded stock, so we can focus on long-term strategies, financial strength, and the best interest of our policyowners.

You and your clients, our policyowners, are at the heart of the business decisions we make.

The primary purpose of life insurance is death benefit protection.

In order to sell life insurance, a financial professional must be a properly licensed and appointed life insurance producer.

1 Forbes Advisor “Best Life Insurance Companies 2022”: https://www.forbes.com/advisor/life-insurance/best-life-insurance-companies/#best-life-insurance-companies-awards-2022-pacific-life. Published 1/11/22. Forbes Advisor is not an affiliated company of Pacific Life Insurance Company.

2 The COMDEX is a composite score of the four independent raters of financial strength (A.M. Best, Fitch, Moody’s, and Standard & Poor’s). The COMDEX rates life insurance companies on a scale of 0 to 100, with 100 being the highest rating. As of August 1, 2024. For current ratings, visit www.PacificLife.com. COMDEX is not an affiliated company of Pacific Life Insurance Company.

3 VitalSales Suite, a product of EbixExchange. As of August 1, 2024. EbixExchange is not an affiliated company of Pacific Life Insurance Company.

4 From 2018-2025, Ethisphere Institute named Pacific Life one of World’s Most Ethical Companies based on its compliance and ethics program, corporate citizenship, culture of ethics, corporate governance, and leadership, innovation, and reputation: https://www.pacificlife.com/press-releases/pacific-life-named-one-of-worlds-most-ethical-companies-for-eighth-consecutive-year.html. Ethisphere Institute is not an affiliated company of Pacific Life Insurance Company.

5 From 2017–2023 Dalbar Insurance Service Award Winner for Consistent focus on improving the policyowner experience: https://dalbar.com/Awards/Winners/75. Dalbar is not an affiliated company of Pacific Life Insurance Company.

6 Newsweek “America’s Best Customer Service Companies 2022”: https://www.newsweek.com/americas-best-customer-service-2022/services-insurance. Newsweek is not an affiliated company of Pacific Life Insurance Company.

This website is intended for financial professional use only. If you are not a financial professional, please visit our public website www.PacificLife.com.

PL Promise Products: PL PROMISE TERM Level Premium Term Life Insurance. Policy Form #P16LYT or ICC16 P16LYT and S16LYT10, S16LYT15, S16LYT20, S16LYT25, or S16LYT30, based on level premium period chosen and state of policy issue. PL PROMISE GUL No- Lapse Guarantee Universal Life Insurance. Policy Form #P18PRUL and S18PRUL or ICC18 P18PRUL and ICC18 S18PRUL, based on state of policy issue. PL PROMISE CONVERSION UL Universal Life Insurance with No-Lapse Guarantee available upon conversion from PL Promise Term Life Insurance. Policy Form #P17LYCUL or ICC17 P17LYCUL, based on state of policy issue. There are circumstances in which replacing your client’s existing life insurance or annuity can benefit your client. You should make a careful comparison of the costs and benefits, including any applicable surrender charges, of your client’s existing policy and the proposed policy to analyze how a replacement may affect your client’s plan of insurance. You should provide this information to your client and discuss whether replacement is in your client’s best interest.

Pacific Life is a product provider. It is not a fiduciary and therefore does not give advice or make recommendations regarding insurance or investment products.

Pacific Life Insurance Company is licensed to issue insurance products in all states except New York. Product/material availability and features may vary by state.

Life insurance is subject to underwriting and approval of the application and may incur monthly policy charges.

Pacific Life Insurance Company is located in Omaha, Nebraska.

©Copyright 2025, Pacific Life

21-7A

MS-49933-01 5/22

EXPLORE • INNOVATE • ACCELERATE with PL Promise